10 Tips to Increase Your Sales Page ConversionIf you are selling something online then you need to pay attention to the conversion rate of your sales page. The conversion rate can vary wildly and is totally unpredictable but even an one percent increase in conversion rate can make the difference between losing money or making profit.What is Conversion Rate?In online marketing conversion rate is the percentage of visitors who take a desired action (for example: make a purchase or click an ad).You can think of conversion as pouring traffic into a funnel where they get filtered on different levels and at last the remaining portion gets converted. Usually a large portion of the traffic will leave the sales page right after they land. A majority of the remaining traffic will abandon the sales page when they see that it does not fit their need or they want to do research or compare the price with other sites. The small remaining portion of traffic consists of customers that have already researched the products or were referred from another site and are looking to make a purchase. Tips to Increase Sales Page ConversionIt is a good idea that you optimize your sales page with keywords related to the product you are offering. This way the traffic being driven to your sales page is targeted traffic for the product(s) you are selling. This will in turn lead to a higher concentrated pool of customers “With their minds set on purchasing”. The following tips on various sales page elements should help you increase the conversion of your sales page:1. Headline: Headlines are an important step in getting the traffic to your post. The headline is what catches the visitor’s attention and draws them into visiting and reading the post. Headline starting with “How to…”, “Ways to…” “Top 10”, “Most popular” have a higher chance of catching the visitor’s attention. Some other headlines that can be just as effective for increasing conversion rates are: |
Tips to Increase Your Sales Page Conversion
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